E-Commerce Video Mockups with Hedra
In the ever-evolving landscape of e-commerce, staying ahead of the curve often means adopting the latest technologies to engage and attract customers. One such innovation making waves in the industry is the use of generative video AI models.
We’ve had the opportunity to explore Hedra’s generative video AI to create interesting video mockups for an online store. Here’s a look at our journey, the results, and some key insights into using Hedra effectively.
Why Video Mockups Matter
Video content has become a cornerstone of modern digital marketing. It captures attention, conveys information quickly, and can significantly boost conversion rates.
Adam Peterson
AI-generated images are not just hyper-realistic; they can also be crafted to embody an infinite variety of features, expressions, and aesthetics. A recent example is a post by Moritz Stellmacher on X that showcases a very intriguing human portrait, leaving viewers puzzled about whether it’s a photograph of a real person or an AI creation.
But what does this mean for the future of portrait photography? Will AI-generated images push us towards embracing unconventional looks, or will the classic ideals of beauty continue to reign supreme in advertising and
Our Experience with Hedra
Our goal was to create engaging video mockups that highlight our online store’s products in action. Hedra’s generative video AI provided a perfect platform for this task. The setup process was straightforward:
- Upload Product Images: We started by uploading high-quality images of the products we wanted to feature.
- Select a Voice: Hedra offers various voices to generate audio based on the script we provided.
- Customize the Script: We tailored the video scripts to describe the product and align with our brand voice and message.
The modeling industry is already feeling the ripples of this technological shift. As AI tools become more accessible, companies may begin to rely on virtual models figures created entirely by algorithms that can be customized and controlled to meet precise creative needs. This could reduce the demand for human models, especially for roles where physical presence isn’t required, such as digital advertising or virtual events.
